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P&G Tries an Online Learning Lab
Published February 9, 2010, 9:31 am, AdWeek
Dissatisfied with its volume of Internet sales, Procter & Gamble is taking matters into its own hands -- launching its own e-commerce site, which it will use to test online sales tactics and pass along successful strategies to big retail sites like Walmart.com and Amazon.com.
More merchants embrace mobile coupons
Published February 9, 2010, 8:47 am, Sun-Sentinel
More than 300 million mobile coupon users globally by 2014 As cell-phones become appendages that many people can't live without, businesses are increasingly eyeing them as prime real estate for their marketing and advertising messages.
Sales Are Not the Main Goal for P&G's New Online Store
Published February 8, 2010, 2:25 am, BrandWeek
Procter & Gamble is testing a new online venue for selling its products called eStore, a venture designed to deliver lessons in online selling that P&G plans to pass on to other online retail partners.
E-Coupons: Savings evolved
Published February 5, 2010, 2:28 pm, WSFA 12 Montgomery
Using the internet as a savings tool can prove beneficial.
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