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Study Shows In-Game Advertising Maximizes Marketing Dollars In Sports Category
Published February 10, 2010, 8:00 am, PR Newswire via Yahoo! Finance
TNS, the world's largest custom research company, today released findings from the ESPN Sports Poll, a monthly tracking study that explored the similarities among traditional sports fans and the sports gamer audience.
New Research Finds Top Performing Companies That Use Digital Signage Achieved a 13% Increase in Customer Advocacy ...
Published February 10, 2010, 8:00 am, Marketwire via Yahoo! Finance
BOSTON, MA--(Marketwire - 02/10/10) - Top performing companies are using digital signage to deliver content to their customers in an interactive and engaging manner, increasing customer advocacy over six times more than average companies. The latest research report, Digital Signage: A Path to Customer Loyalty, Brand Awareness, and Marketing Performance announced today by Aberdeen Group , a Harte ...
Examiner.com Welcomes John Egan to its Austin, TX Team
Published February 10, 2010, 7:49 am, PR Newswire via Yahoo! Finance
Examiner.com, the insider source for everything local, has recently added Austin, TX, to its Target Markets program, and announced John Egan as its Austin Market Director to help increase engagement with the site's local audience.
Examiner.com Welcomes John Edwards to Its Columbus, OH Team
Published February 10, 2010, 7:45 am, PR Newswire via Yahoo! Finance
Examiner.com, the insider source for everything local, has recently added Columbus, OH, to its Target Markets program, and announced John Edwards as its Columbus Market Director to help increase engagement with the site's local audience.
Examiner.com Welcomes Linda Wiedmaier to Its Kansas City, MO Team
Published February 10, 2010, 7:44 am, PR Newswire via Yahoo! Finance
Examiner.com, the insider source for everything local, has recently added Kansas City, MO, to its Target Markets program, and announced Linda Wiedmaier as its Kansas City Market Director to help increase engagement with the site's local audience.
Examiner.com Welcomes Natalie McElroy to its Denver, CO Team
Published February 10, 2010, 7:37 am, PR Newswire via Yahoo! Finance
Examiner.com, the insider source for everything local, has recently added Denver, CO, to its Target Markets program, and announced Natalie McElroy as its Denver Market Director to help increase engagement with the site's local audience.
Q& A: Why Ready At Dawn Joined The Game Engine Race
Published February 10, 2010, 7:21 am, Gamasutra
Last October, Ready at Dawn Studios -- developers of Daxter and God of War: Chains of Olympus for the PSP -- announced that it will be licensing its engine tech out to third party developers. At that time, we spoke to co-founder Didier Malenfant, who is heading up engine development at the company. Malenfant founded Ready at Dawn with Andrea Pessino and Ru Weerasuriya, who both came from ...
Inside Mark Martin, there lives a go-go daddy indeed
Published February 10, 2010, 7:16 am, NASCAR.com
Save one small detail, all five men sitting up on stage were dressed exactly the same. They all wore white, long-sleeved, button-down collar shirts adorned with their respective sponsor logos, which is something of a uniform for public appearances at Hendrick Motorsports. They all wore dark pants. And they all wore black leather shoes buffed to a high sheen -- except for one. Mark Martin showed ...
What Journalists Need to Know About Google Buzz
Published February 10, 2010, 7:06 am, Poynter Institute
Google announced its new social media product, Buzz , on Tuesday. While still in the early stages of development, Buzz marries many tools Google has created over the years and could be significant to journalism.
Five jobs for Internet enthusiasts
Published February 10, 2010, 6:51 am, CNN
Are you an online enthusiast? The dictionary doesn't have a definition for it just yet, but if it were to exist, I suspect it would look something like this:
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