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Rentrak Expands Dish Deal To Track TV Viewers
Published February 8, 2010, 8:18 am, MultiChannel News
Rentrak reached a deal with Dish Network to commercially integrate data from the satellite operator's set-top boxes into the TV Essentials audience measurement service, bringing its sample size to more than 15 million satellite, cable and telco set-tops nationwide.
Rentrak Reports Engagement Metrics for Week Ending January 31, 2010
Published February 8, 2010, 4:30 am, PR Newswire via Yahoo! Finance
Rentrak Corporation , a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of January 25, 2010 through January 31, 2010. Â The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service ...
DISH Network(R) and Rentrak Announce Landmark Television Audience Measurement Agreement
Published February 8, 2010, 4:00 am, PR Newswire via Yahoo! Finance
Rentrak Corporation , the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced an industry-advancing agreement with DISH Network L.L.C. to commercially integrate DISH Network's TV viewing data with Rentrak's TV Essentials audience measurement service.
Our View: Super Bowl strategy puts all of us in the game
Published February 7, 2010, 1:00 am, The Alexandria Town Talk
Today's Super Bowl between the New Orleans Saints and the Indianapolis Colts will make history for one reason other than who wins the game: It will be the first Super Bowl with three starting quarterbacks: Drew Brees for the Saints, Peyton Manning for the Colts and Tim Tebow for life and against abortion.
Changing Demographics and Psychographics of the Greeting Card Market Reveal New Opportunities -- and Challenges -- for ...
Published February 4, 2010, 9:43 am, Marketwire
New Study of the Greeting Card and Stationery Market Finds Young Adults, Aged 25-to-34, Spend the Most in the Stationery Market, but They Are Also Looking for Alternatives to the Traditional Paper Cards; Social Media, Notably Facebook, MySpace and Twitter, Could Be the Future for This Generation to Send Greetings
Changing Demographics and Psychographics of the Greeting Card Market Reveal New Opportunities -- and Challenges -- for ...
Published February 4, 2010, 9:31 am, Marketwire via Yahoo! Finance
STEVENS, PA--(Marketwire - 02/04/10) - The prime market for stationery and greeting card marketers are young adults aged 25-to-34 years of age. Consumers in this age group spend 41 percent more than buyers aged 35-to-44 years, making these young adults the highest spending age group across all five stationery product categories included in a new study of the greeting card and stationery market ...
BET: Population, Spending Skyrocketing for African Americans
Published February 4, 2010, 7:12 am, Mediaweek
The results of the 2010 U.S. Census won't be available until December, but preliminary data suggests the African-American population is growing at a faster rate than the rest of the general population. Perhaps more importantly, it has become apparent that African-American consumers are commanding more buying power than ever before.
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