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Neuer Chef für Adtech UK
Published July 10, 2009, 4:09 am, Internet World Business
Kenneth Parnham wird neuer Country Manager UK und Irland bei Adtech . Der frühere Director of European Ad Operations bei AdLink übernimmt damit die gesamte Vertriebsverantwortung für den Adservinganbieter auf den britischen Inseln und in Irland.
Data sharing among online advertisers: Is sanity in sight?
Published July 8, 2009, 6:50 pm, BetaNews
Lockdown with Angela Gunn In the middle of a 15-page plea not to get regulated, a spark of smart thinking.
Internet Ad Industry Begs for Regulation
Published July 8, 2009, 3:17 pm, Wired News
Guidelines issued by the internet advertising industry in an attempt to ward off government rules about what they can and can't do are utterly lame. The group might as well just hold up a sign that says: "Regulate us."
No customer confidence in behavioural targeting
Published July 8, 2009, 2:37 am, Mad.co.uk
The online advertising industry is failing to establish confidence in behavioural targeting, with almost three-quarters of people objecting to the principle behind the predicted multi-billion-pound market.
Trade Groups Release New Online Privacy Guidelines
Published July 7, 2009, 2:09 pm, Audience Development
Furthering self-regulation principles, guidelines tout greater transparency in tracking.
Four Missed Opportunities for Privacy
Published July 7, 2009, 11:55 am, Slashdot
The NY Times has a blog posting on the occasion of the Internet advertising industry's release (PDF) of what it describes as tough new standards governing the collection and use of data about users' behavior. The Times' Saul Hansell describes these "new" standards as more of the same old status quo, and outlines four privacy-enhancing ideas, being discussed by Google, Yahoo, the FTC, and ...
US trade bodies agree to self-regulate behavioural advertising
Published July 7, 2009, 7:57 am, Out-Law
A coalition of America's marketing industry trade bodies has published a set of seven principles that aim to address consumer privacy concerns surrounding behavioural advertising. The move responds to concerns raised by the Federal Trade Commission.
Q Interactive Announces Acquisition of Postmaster Direct
Published July 7, 2009, 5:00 am, PR Newswire via Yahoo! Finance
Q Interactive [http://www.qinteractive.com/ ], a performance-based advertising network, today announced the acquisition of Postmaster Direct http://www.postmasterdirect.com, a pioneer of double opt-in permission based email marketing from Authentic Response, Inc.
eMarketer: Reinventing Online Brand Measurement
Published July 7, 2009, 12:16 am, PRWeb
The Goal Is to Move From Media Ad Buckets and Data Silos to True Integration -- Measuring Across Media (PRWeb Jul 7, 2009) Read the full story at http://www.prweb.com/releases/eMarketer/Brand_Measurement/prweb2612294.htm
eMarketer: Reinventing Online Brand Measurement
Published July 7, 2009, 12:01 am, PRWeb via Yahoo! News
The Goal Is to Move From Media Ad Buckets and Data Silos to True Integration -- Measuring Across Media
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