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T-Mobile UK Launches Ad-Funded Games

Published December 2, 2008, 1:52 pm, paidContent.org via Yahoo! Finance

T-Mobile UK is becoming the first British operator to launch ad-funded games, pushing aside the concerns that operators have had of the model. The new service, T-Mobile Game Club, announced today, is available to its customers who subscribe to its internet service web'n'walk.

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