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Brand Makeovers: Three Lessons in Reinvention
Published December 2, 2008, 9:06 am, TheStreet.com
Target, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.
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Brand Makeovers: Three Lessons in Reinvention - Street.Com
Today, Target features products by celebrity designers like Michael Graves, Liz Lang and Isaac Mizrahi. The brand's high-style doesn't stop at clothes and housewares. The wide aisles, clean displays, cherry-red signature color throughout the stores ...
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